ZelfZeker website
An WordPress website for promoting insurance products and services.
The Brief
Quick functional website setup
The goal for this project was to create quickly a WordPress website to be used in a marketing campaign. The campaign was promoting specialized insurance products. Through the website clients needed to register. Afterwards an adviser would send a quote based on their details.
Resonates security and freshness
The campaign had a target group consisting of people who already had an active insurance but were not particularly interested in any other products from our customer. The campaign aimed to give a more modern look to the products and appeal to the younger target group.
Showcases unique product benefits
Each of the insurance product had a unique set of benefits. They needed to be showcased on the page. Since the product’s price depended on the postcode of the client, a calculation page was included to give clients a rough estimate.
The final results
Functional website ready to be included in a marketing campaign
With the website clients could
- View the benefits of the insurance products
- Calculate the discount on the chosen product(s)
- See the steps they could take to place an order
Product page
The offered package included several insurances. Each product was easily reachable from a list. Each needed a description and information on what it does not include.
